Senior online marketing manager vs events marketing manager

Differences between senior online marketing manager and events marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Events marketing manager example responsibilities.

• Generate and manage new corporate business for this NYC club/venue.
• Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
• Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
• Manage internal communication for Intranet site.
• Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
• Manage CRM program including development and enforcement of internal protocols and database management.
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