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Senior online marketing manager vs head of marketing

The differences between senior online marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior online marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,610 average annual salary of a senior online marketing manager.

The top three skills for a senior online marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Senior online marketing manager vs head of marketing overview

Senior Online Marketing ManagerHead Of Marketing
Yearly salary$104,610$137,829
Hourly rate$50.29$66.26
Growth rate10%10%
Number of jobs122,32292,557
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Average age3939
Years of experience1010

Senior online marketing manager vs head of marketing salary

Senior online marketing managers and heads of marketing have different pay scales, as shown below.

Senior Online Marketing ManagerHead Of Marketing
Average salary$104,610$137,829
Salary rangeBetween $77,000 And $141,000Between $93,000 And $203,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Media

Differences between senior online marketing manager and head of marketing education

There are a few differences between a senior online marketing manager and a head of marketing in terms of educational background:

Senior Online Marketing ManagerHead Of Marketing
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior online marketing manager vs head of marketing demographics

Here are the differences between senior online marketing managers' and heads of marketing' demographics:

Senior Online Marketing ManagerHead Of Marketing
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior online marketing manager and head of marketing duties and responsibilities

Senior online marketing manager example responsibilities.

  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Budget and forecast KPIs monthly by media channel.
  • Optimize ROI base on channel performance, offer type, and goals
  • Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Senior online marketing manager vs head of marketing skills

Common senior online marketing manager skills
  • Digital Marketing, 18%
  • Marketing Campaigns, 8%
  • Email Campaigns, 7%
  • Paid Search, 7%
  • ROI, 5%
  • Google Analytics, 5%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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