Senior online marketing manager vs marketing account manager

Differences between senior online marketing manager and marketing account manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Marketing account manager example responsibilities.

• Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
• Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
• Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
• Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
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