Senior online marketing manager vs marketing manager

Differences between senior online marketing manager and marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Marketing manager example responsibilities.

• Utilize SalesForce database to update contacts and prospect new leads.
• Manage account process from RFP to full execution of campaign in its entirety.
• Manage agency partners to develop target print media, sampling programs, POS, merchandising.
• Manage redesign of four bank websites and implementation of new content management system (CMS . )
• Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
• Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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