Senior online marketing manager vs online marketing manager

Differences between senior online marketing manager and online marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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