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Senior online marketing manager vs senior director of marketing

The differences between senior online marketing managers and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior online marketing manager and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $104,610 average annual salary of a senior online marketing manager.

The top three skills for a senior online marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior online marketing manager vs senior director of marketing overview

Senior Online Marketing ManagerSenior Director Of Marketing
Yearly salary$104,610$159,916
Hourly rate$50.29$76.88
Growth rate10%10%
Number of jobs122,322106,180
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Senior online marketing manager vs senior director of marketing salary

Senior online marketing managers and senior directors of marketing have different pay scales, as shown below.

Senior Online Marketing ManagerSenior Director Of Marketing
Average salary$104,610$159,916
Salary rangeBetween $77,000 And $141,000Between $112,000 And $226,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Washington Prime Group
Best paying industry-Media

Differences between senior online marketing manager and senior director of marketing education

There are a few differences between a senior online marketing manager and a senior director of marketing in terms of educational background:

Senior Online Marketing ManagerSenior Director Of Marketing
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior online marketing manager vs senior director of marketing demographics

Here are the differences between senior online marketing managers' and senior directors of marketing' demographics:

Senior Online Marketing ManagerSenior Director Of Marketing
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior online marketing manager and senior director of marketing duties and responsibilities

Senior online marketing manager example responsibilities.

  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Budget and forecast KPIs monthly by media channel.
  • Optimize ROI base on channel performance, offer type, and goals
  • Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Senior online marketing manager vs senior director of marketing skills

Common senior online marketing manager skills
  • Digital Marketing, 18%
  • Marketing Campaigns, 8%
  • Email Campaigns, 7%
  • Paid Search, 7%
  • ROI, 5%
  • Google Analytics, 5%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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