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Senior sales analyst vs marketing representative

The differences between senior sales analysts and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a marketing representative. Additionally, a senior sales analyst has an average salary of $82,205, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Senior sales analyst vs marketing representative overview

Senior Sales AnalystMarketing Representative
Yearly salary$82,205$47,376
Hourly rate$39.52$22.78
Growth rate19%19%
Number of jobs79,532217,886
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age3737
Years of experience66

What does a senior sales analyst do?

A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Senior sales analyst vs marketing representative salary

Senior sales analysts and marketing representatives have different pay scales, as shown below.

Senior Sales AnalystMarketing Representative
Average salary$82,205$47,376
Salary rangeBetween $60,000 And $111,000Between $28,000 And $77,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonWashington
Best paying companyAmazonAmazon
Best paying industryRetailFinance

Differences between senior sales analyst and marketing representative education

There are a few differences between a senior sales analyst and a marketing representative in terms of educational background:

Senior Sales AnalystMarketing Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior sales analyst vs marketing representative demographics

Here are the differences between senior sales analysts' and marketing representatives' demographics:

Senior Sales AnalystMarketing Representative
Average age3737
Gender ratioMale, 53.1% Female, 46.9%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior sales analyst and marketing representative duties and responsibilities

Senior sales analyst example responsibilities.

  • Manage reports from CRM tool (SalesForce.com) for region and individual sales team.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Train all new hires on SFDC processes and procedures.
  • Conduct monthly SFDC training/refresher courses for the entire Americas sales teams.
  • Work with the business intelligence team to build and maintain several SQL databases.
  • Work on migrate of sales center from old SalesForce instance to a new SalesForce instance.
  • Show more

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Senior sales analyst vs marketing representative skills

Common senior sales analyst skills
  • Salesforce, 8%
  • PowerPoint, 8%
  • Data Analysis, 5%
  • SQL, 5%
  • CRM, 5%
  • Sales Operations, 5%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%

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