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The differences between senior sales analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $82,205 average annual salary of a senior sales analyst.
The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Sales Analyst | Senior Marketing Analyst | |
| Yearly salary | $82,205 | $83,321 |
| Hourly rate | $39.52 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,532 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior sales analysts and senior marketing analysts have different pay scales, as shown below.
| Senior Sales Analyst | Senior Marketing Analyst | |
| Average salary | $82,205 | $83,321 |
| Salary range | Between $60,000 And $111,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Amazon | Credit Karma |
| Best paying industry | Retail | Finance |
There are a few differences between a senior sales analyst and a senior marketing analyst in terms of educational background:
| Senior Sales Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior sales analysts' and senior marketing analysts' demographics:
| Senior Sales Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |