Senior technical marketing manager vs marketing program manager

Differences between senior technical marketing manager and marketing program manager duties and responsibilities

Senior technical marketing manager example responsibilities.

• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Negotiate with 3rd party IP partners to supplement any internal solution gap.
• Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
• Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Marketing program manager example responsibilities.

• Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
• Manage RFP solicitation and response process.
• Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
• Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
• Manage major CRM implementation project for global aerospace company.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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