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The differences between social media marketers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a graphic designer, marketing takes usually requires 6-12 months. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $48,763 average annual salary of a graphic designer, marketing.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.
| Social Media Marketer | Graphic Designer, Marketing | |
| Yearly salary | $51,505 | $48,763 |
| Hourly rate | $24.76 | $23.44 |
| Growth rate | 19% | 3% |
| Number of jobs | 52,486 | 115,113 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Average age | 37 | 38 |
| Years of experience | 6 | 12 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Social media marketers and graphic designers, marketing have different pay scales, as shown below.
| Social Media Marketer | Graphic Designer, Marketing | |
| Average salary | $51,505 | $48,763 |
| Salary range | Between $36,000 And $71,000 | Between $34,000 And $69,000 |
| Highest paying City | - | Santa Rosa, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a social media marketer and a graphic designer, marketing in terms of educational background:
| Social Media Marketer | Graphic Designer, Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Most common major | Communication | Graphic Design |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between social media marketers' and graphic designers, marketing' demographics:
| Social Media Marketer | Graphic Designer, Marketing | |
| Average age | 37 | 38 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 13% |