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The differences between social media marketers and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketer and a marketer. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Social Media Marketer | Marketer | |
| Yearly salary | $51,505 | $39,944 |
| Hourly rate | $24.76 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,486 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Social media marketers and marketers have different pay scales, as shown below.
| Social Media Marketer | Marketer | |
| Average salary | $51,505 | $39,944 |
| Salary range | Between $36,000 And $71,000 | Between $18,000 And $86,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a social media marketer and a marketer in terms of educational background:
| Social Media Marketer | Marketer | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 59% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketers' and marketers' demographics:
| Social Media Marketer | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |