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The differences between social media marketers and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketer and a marketing communications coordinator. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Social Media Marketer | Marketing Communications Coordinator | |
| Yearly salary | $51,505 | $49,151 |
| Hourly rate | $24.76 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,486 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Social media marketers and marketing communications coordinators have different pay scales, as shown below.
| Social Media Marketer | Marketing Communications Coordinator | |
| Average salary | $51,505 | $49,151 |
| Salary range | Between $36,000 And $71,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media marketer and a marketing communications coordinator in terms of educational background:
| Social Media Marketer | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketers' and marketing communications coordinators' demographics:
| Social Media Marketer | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |