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The differences between social media marketers and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketer and a marketing & events coordinator. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Social Media Marketer | Marketing & Events Coordinator | |
| Yearly salary | $51,505 | $41,447 |
| Hourly rate | $24.76 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,486 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Social media marketers and marketing & events coordinators have different pay scales, as shown below.
| Social Media Marketer | Marketing & Events Coordinator | |
| Average salary | $51,505 | $41,447 |
| Salary range | Between $36,000 And $71,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a social media marketer and a marketing & events coordinator in terms of educational background:
| Social Media Marketer | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketers' and marketing & events coordinators' demographics:
| Social Media Marketer | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |