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The differences between social media marketers and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a media consultant takes usually requires 2-4 years. Additionally, a media consultant has an average salary of $53,443, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a media consultant are website development, facebook, and twitter.
| Social Media Marketer | Media Consultant | |
| Yearly salary | $51,505 | $53,443 |
| Hourly rate | $24.76 | $25.69 |
| Growth rate | 19% | 8% |
| Number of jobs | 52,486 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Social media marketers and media consultants have different pay scales, as shown below.
| Social Media Marketer | Media Consultant | |
| Average salary | $51,505 | $53,443 |
| Salary range | Between $36,000 And $71,000 | Between $32,000 And $89,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | iHeartMedia |
| Best paying industry | - | - |
There are a few differences between a social media marketer and a media consultant in terms of educational background:
| Social Media Marketer | Media Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media marketers' and media consultants' demographics:
| Social Media Marketer | Media Consultant | |
| Average age | 37 | 42 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |