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The differences between social media marketers and social media editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketer, becoming a social media editor takes usually requires 2-4 years. Additionally, a social media editor has an average salary of $53,943, which is higher than the $51,505 average annual salary of a social media marketer.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a social media editor are instagram, facebook, and twitter.
| Social Media Marketer | Social Media Editor | |
| Yearly salary | $51,505 | $53,943 |
| Hourly rate | $24.76 | $25.93 |
| Growth rate | 19% | -5% |
| Number of jobs | 52,486 | 37,769 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Social media marketers and social media editors have different pay scales, as shown below.
| Social Media Marketer | Social Media Editor | |
| Average salary | $51,505 | $53,943 |
| Salary range | Between $36,000 And $71,000 | Between $40,000 And $72,000 |
| Highest paying City | - | Stamford, CT |
| Highest paying state | - | Hawaii |
| Best paying company | - | RE/MAX Realty One |
| Best paying industry | - | Technology |
There are a few differences between a social media marketer and a social media editor in terms of educational background:
| Social Media Marketer | Social Media Editor | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between social media marketers' and social media editors' demographics:
| Social Media Marketer | Social Media Editor | |
| Average age | 37 | 44 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 12% |