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The differences between social media & marketing directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and an assistant marketing director. Additionally, a social media & marketing director has an average salary of $75,675, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Social Media & Marketing Director | Assistant Marketing Director | |
| Yearly salary | $75,675 | $55,415 |
| Hourly rate | $36.38 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Social media & marketing directors and assistant marketing directors have different pay scales, as shown below.
| Social Media & Marketing Director | Assistant Marketing Director | |
| Average salary | $75,675 | $55,415 |
| Salary range | Between $51,000 And $112,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Mattel | Moody's |
| Best paying industry | - | - |
There are a few differences between a social media & marketing director and an assistant marketing director in terms of educational background:
| Social Media & Marketing Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and assistant marketing directors' demographics:
| Social Media & Marketing Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |