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The differences between social media & marketing directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Social Media & Marketing Director | Marketing Strategist | |
| Yearly salary | $75,675 | $80,033 |
| Hourly rate | $36.38 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Social media & marketing directors and marketing strategists have different pay scales, as shown below.
| Social Media & Marketing Director | Marketing Strategist | |
| Average salary | $75,675 | $80,033 |
| Salary range | Between $51,000 And $112,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Hawaii | Pennsylvania |
| Best paying company | Mattel | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a social media & marketing director and a marketing strategist in terms of educational background:
| Social Media & Marketing Director | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and marketing strategists' demographics:
| Social Media & Marketing Director | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |