Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media & marketing directors and social media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media & marketing director, becoming a social media director takes usually requires 2-4 years. Additionally, a social media & marketing director has an average salary of $75,675, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Social Media & Marketing Director | Social Media Director | |
| Yearly salary | $75,675 | $70,846 |
| Hourly rate | $36.38 | $34.06 |
| Growth rate | 10% | 8% |
| Number of jobs | 123,285 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Social media & marketing directors and social media directors have different pay scales, as shown below.
| Social Media & Marketing Director | Social Media Director | |
| Average salary | $75,675 | $70,846 |
| Salary range | Between $51,000 And $112,000 | Between $40,000 And $124,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Hawaii | Idaho |
| Best paying company | Mattel | Accenture |
| Best paying industry | - | Internet |
There are a few differences between a social media & marketing director and a social media director in terms of educational background:
| Social Media & Marketing Director | Social Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media & marketing directors' and social media directors' demographics:
| Social Media & Marketing Director | Social Media Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |