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The differences between social media representatives and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media representative, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a social media representative has an average salary of $52,252, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Social Media Representative | Marketing Coordinator | |
| Yearly salary | $52,252 | $48,326 |
| Hourly rate | $25.12 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 42,287 | 91,281 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Social media representatives and marketing coordinators have different pay scales, as shown below.
| Social Media Representative | Marketing Coordinator | |
| Average salary | $52,252 | $48,326 |
| Salary range | Between $34,000 And $78,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a social media representative and a marketing coordinator in terms of educational background:
| Social Media Representative | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media representatives' and marketing coordinators' demographics:
| Social Media Representative | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |