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Solutions marketing manager vs assistant marketing manager

The differences between solutions marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $86,971 average annual salary of a solutions marketing manager.

The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Solutions marketing manager vs assistant marketing manager overview

Solutions Marketing ManagerAssistant Marketing Manager
Yearly salary$86,971$94,094
Hourly rate$41.81$45.24
Growth rate10%10%
Number of jobs167,21982,527
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a solutions marketing manager do?

Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Solutions marketing manager vs assistant marketing manager salary

Solutions marketing managers and assistant marketing managers have different pay scales, as shown below.

Solutions Marketing ManagerAssistant Marketing Manager
Average salary$86,971$94,094
Salary rangeBetween $64,000 And $117,000Between $64,000 And $136,000
Highest paying CitySan Francisco, CAPortsmouth, VA
Highest paying stateCaliforniaVirginia
Best paying companyMetaGeneral Motors
Best paying industryTechnologyFinance

Differences between solutions marketing manager and assistant marketing manager education

There are a few differences between a solutions marketing manager and an assistant marketing manager in terms of educational background:

Solutions Marketing ManagerAssistant Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Solutions marketing manager vs assistant marketing manager demographics

Here are the differences between solutions marketing managers' and assistant marketing managers' demographics:

Solutions Marketing ManagerAssistant Marketing Manager
Average age3939
Gender ratioMale, 52.9% Female, 47.1%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between solutions marketing manager and assistant marketing manager duties and responsibilities

Solutions marketing manager example responsibilities.

  • Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
  • Experience utilizing CRM systems for email campaigns and lead management.
  • Develop strategies for e-business solutions such as ERP and CRM.
  • Create pricing structures that drive customer value and return on investment (ROI).
  • Raise cross-sell, up-sell & marketing ROI for enterprise / SMB storage, backup and security solutions.
  • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Solutions marketing manager vs assistant marketing manager skills

Common solutions marketing manager skills
  • Digital Marketing, 10%
  • Cloud, 8%
  • Project Management, 7%
  • Marketing Collateral, 5%
  • Product Line, 5%
  • B2B Marketing, 5%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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