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The differences between solutions marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $86,971 average annual salary of a solutions marketing manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Solutions Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $86,971 | $99,563 |
| Hourly rate | $41.81 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Solutions marketing managers and digital marketing managers have different pay scales, as shown below.
| Solutions Marketing Manager | Digital Marketing Manager | |
| Average salary | $86,971 | $99,563 |
| Salary range | Between $64,000 And $117,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a solutions marketing manager and a digital marketing manager in terms of educational background:
| Solutions Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and digital marketing managers' demographics:
| Solutions Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |