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The differences between solutions marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $86,971 average annual salary of a solutions marketing manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Solutions Marketing Manager | Head Of Marketing | |
| Yearly salary | $86,971 | $137,829 |
| Hourly rate | $41.81 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Solutions marketing managers and heads of marketing have different pay scales, as shown below.
| Solutions Marketing Manager | Head Of Marketing | |
| Average salary | $86,971 | $137,829 |
| Salary range | Between $64,000 And $117,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a solutions marketing manager and a head of marketing in terms of educational background:
| Solutions Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and heads of marketing' demographics:
| Solutions Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |