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The differences between solutions marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $86,971 average annual salary of a solutions marketing manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Solutions Marketing Manager | Marketing Lead | |
| Yearly salary | $86,971 | $104,664 |
| Hourly rate | $41.81 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Solutions marketing managers and marketing leads have different pay scales, as shown below.
| Solutions Marketing Manager | Marketing Lead | |
| Average salary | $86,971 | $104,664 |
| Salary range | Between $64,000 And $117,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a solutions marketing manager and a marketing lead in terms of educational background:
| Solutions Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and marketing leads' demographics:
| Solutions Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |