Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between solutions marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,971 average annual salary of a solutions marketing manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Solutions Marketing Manager | Marketing Manager | |
| Yearly salary | $86,971 | $104,550 |
| Hourly rate | $41.81 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Solutions marketing managers and marketing managers have different pay scales, as shown below.
| Solutions Marketing Manager | Marketing Manager | |
| Average salary | $86,971 | $104,550 |
| Salary range | Between $64,000 And $117,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a solutions marketing manager and a marketing manager in terms of educational background:
| Solutions Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and marketing managers' demographics:
| Solutions Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |