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The differences between solutions marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a marketing manager/project manager. Additionally, a solutions marketing manager has an average salary of $86,971, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Solutions Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $86,971 | $78,368 |
| Hourly rate | $41.81 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Solutions marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Solutions Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $86,971 | $78,368 |
| Salary range | Between $64,000 And $117,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a solutions marketing manager and a marketing manager/project manager in terms of educational background:
| Solutions Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and marketing manager/project managers' demographics:
| Solutions Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |