Solutions marketing manager vs regional marketing manager

The differences between solutions marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a regional marketing manager. Additionally, a solutions marketing manager has an average salary of $86,971, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Solutions marketing manager vs regional marketing manager overview

	Solutions Marketing Manager	Regional Marketing Manager
Yearly salary	$86,971	$85,217
Hourly rate	$41.81	$40.97
Growth rate	10%	10%
Number of jobs	167,219	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a solutions marketing manager do?

Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Solutions marketing manager vs regional marketing manager salary

Solutions marketing managers and regional marketing managers have different pay scales, as shown below.

	Solutions Marketing Manager	Regional Marketing Manager
Average salary	$86,971	$85,217
Salary range	Between $64,000 And $117,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	AbbVie
Best paying industry	Technology	Construction

Differences between solutions marketing manager and regional marketing manager education

There are a few differences between a solutions marketing manager and a regional marketing manager in terms of educational background:

	Solutions Marketing Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Solutions marketing manager vs regional marketing manager demographics

Here are the differences between solutions marketing managers' and regional marketing managers' demographics:

	Solutions Marketing Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 52.9% Female, 47.1%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between solutions marketing manager and regional marketing manager duties and responsibilities

Solutions marketing manager example responsibilities.

Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
Experience utilizing CRM systems for email campaigns and lead management.
Develop strategies for e-business solutions such as ERP and CRM.
Create pricing structures that drive customer value and return on investment (ROI).
Raise cross-sell, up-sell & marketing ROI for enterprise / SMB storage, backup and security solutions.
Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Solutions marketing manager vs regional marketing manager skills

Common solutions marketing manager skills

Digital Marketing, 10%
Cloud, 8%
Project Management, 7%
Marketing Collateral, 5%
Product Line, 5%
B2B Marketing, 5%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Solutions Marketing Manager
Solutions Marketing Manager vs Regional Marketing Manager

Updated January 8, 2025

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