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The differences between solutions marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a solutions marketing manager and a sales and marketing manager. Additionally, a solutions marketing manager has an average salary of $86,971, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a solutions marketing manager include digital marketing, cloud and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Solutions Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $86,971 | $81,953 |
| Hourly rate | $41.81 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 167,219 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Solutions marketing managers and sales and marketing managers have different pay scales, as shown below.
| Solutions Marketing Manager | Sales And Marketing Manager | |
| Average salary | $86,971 | $81,953 |
| Salary range | Between $64,000 And $117,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a solutions marketing manager and a sales and marketing manager in terms of educational background:
| Solutions Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between solutions marketing managers' and sales and marketing managers' demographics:
| Solutions Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |