Store representative vs account executive

The differences between store representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for an account executive are customer service, CRM, and healthcare.

Store representative vs account executive overview

	Store Representative	Account Executive
Yearly salary	$34,092	$69,618
Hourly rate	$16.39	$33.47
Growth rate	-	5%
Number of jobs	97,946	205,561
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 78%
Average age	41	44
Years of experience	-	-

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Store representative vs account executive salary

Store representatives and account executives have different pay scales, as shown below.

	Store Representative	Account Executive
Average salary	$34,092	$69,618
Salary range	Between $22,000 And $51,000	Between $44,000 And $109,000
Highest paying City	-	Portland, OR
Highest paying state	-	Oregon
Best paying company	-	Hitachi Vantara
Best paying industry	-	Finance

Differences between store representative and account executive education

There are a few differences between a store representative and an account executive in terms of educational background:

	Store Representative	Account Executive
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	-	University of Pennsylvania

Store representative vs account executive demographics

Here are the differences between store representatives' and account executives' demographics:

	Store Representative	Account Executive
Average age	41	44
Gender ratio	Male, 47.0% Female, 53.0%	Male, 57.2% Female, 42.8%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	7%	5%

Differences between store representative and account executive duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Account executive example responsibilities.

Create and manage Facebook and twitter accounts.
Have achieve Google certification for both SEM and SEO sales.
Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.

Store representative vs account executive skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common account executive skills

Customer Service, 9%
CRM, 6%
Healthcare, 5%
Sales Process, 5%
Salesforce, 4%
Work Ethic, 4%

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Store Representative
Store Representative vs Account Executive

Updated January 8, 2025

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