Store representative vs customer sales representative

The differences between store representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer sales representative has an average salary of $38,744, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Store representative vs customer sales representative overview

	Store Representative	Customer Sales Representative
Yearly salary	$34,092	$38,744
Hourly rate	$16.39	$18.63
Growth rate	-	-4%
Number of jobs	97,946	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 37%
Average age	41	40
Years of experience	-	12

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Store representative vs customer sales representative salary

Store representatives and customer sales representatives have different pay scales, as shown below.

	Store Representative	Customer Sales Representative
Average salary	$34,092	$38,744
Salary range	Between $22,000 And $51,000	Between $27,000 And $54,000
Highest paying City	-	Santa Rosa, CA
Highest paying state	-	Hawaii
Best paying company	-	Merck
Best paying industry	-	Finance

Differences between store representative and customer sales representative education

There are a few differences between a store representative and a customer sales representative in terms of educational background:

	Store Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	-	-

Store representative vs customer sales representative demographics

Here are the differences between store representatives' and customer sales representatives' demographics:

	Store Representative	Customer Sales Representative
Average age	41	40
Gender ratio	Male, 47.0% Female, 53.0%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between store representative and customer sales representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Store representative vs customer sales representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

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Store Representative
Store Representative vs Customer Sales Representative

Updated January 8, 2025

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