Store representative vs retail sales representative

The differences between store representatives and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales representative has an average salary of $37,907, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a retail sales representative are retail sales, retail store, and POS.

Store representative vs retail sales representative overview

	Store Representative	Retail Sales Representative
Yearly salary	$34,092	$37,907
Hourly rate	$16.39	$18.22
Growth rate	-	-
Number of jobs	97,946	391,763
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 58%
Average age	41	41
Years of experience	-	-

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

Store representative vs retail sales representative salary

Store representatives and retail sales representatives have different pay scales, as shown below.

	Store Representative	Retail Sales Representative
Average salary	$34,092	$37,907
Salary range	Between $22,000 And $51,000	Between $28,000 And $50,000
Highest paying City	-	Portland, ME
Highest paying state	-	Maine
Best paying company	-	Pella
Best paying industry	-	Manufacturing

Differences between store representative and retail sales representative education

There are a few differences between a store representative and a retail sales representative in terms of educational background:

	Store Representative	Retail Sales Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 58%
Most common major	Business	Business
Most common college	-	-

Store representative vs retail sales representative demographics

Here are the differences between store representatives' and retail sales representatives' demographics:

	Store Representative	Retail Sales Representative
Average age	41	41
Gender ratio	Male, 47.0% Female, 53.0%	Male, 54.6% Female, 45.4%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%
LGBT Percentage	7%	7%

Differences between store representative and retail sales representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Retail sales representative example responsibilities.

Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
Train new RSC members on sales techniques.
Complete daily office visit entries through CRM.
Conduct WebEx & PowerPoint presentations over the phone.
Used passion for technology and resourcefulness to generate sales.

Store representative vs retail sales representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common retail sales representative skills

Retail Sales, 30%
Retail Store, 17%
POS, 12%
Store Management, 7%
Customer Relationships, 4%
Broadband, 3%

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Store Representative
Store Representative vs Retail Sales Representative

Updated January 8, 2025

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