Store representative vs store manager

The differences between store representatives and store managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store manager has an average salary of $46,950, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a store manager are store management, retail store, and customer service.

Store representative vs store manager overview

	Store Representative	Store Manager
Yearly salary	$34,092	$46,950
Hourly rate	$16.39	$22.57
Growth rate	-	6%
Number of jobs	97,946	446,127
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 48%
Average age	41	44
Years of experience	-	6

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a store manager do?

A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

Store representative vs store manager salary

Store representatives and store managers have different pay scales, as shown below.

	Store Representative	Store Manager
Average salary	$34,092	$46,950
Salary range	Between $22,000 And $51,000	Between $30,000 And $73,000
Highest paying City	-	Washington, DC
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between store representative and store manager education

There are a few differences between a store representative and a store manager in terms of educational background:

	Store Representative	Store Manager
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 48%
Most common major	Business	Business
Most common college	-	University of Pennsylvania

Store representative vs store manager demographics

Here are the differences between store representatives' and store managers' demographics:

	Store Representative	Store Manager
Average age	41	44
Gender ratio	Male, 47.0% Female, 53.0%	Male, 51.2% Female, 48.8%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%
LGBT Percentage	7%	10%

Differences between store representative and store manager duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Store manager example responsibilities.

Store achieve highest UPT in company for FY11.
Assist the DM and help to manage the district in her absence.
Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
Train and develop to manage multi-unit operations.
Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.

Store representative vs store manager skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common store manager skills

Store Management, 8%
Retail Store, 5%
Customer Service, 5%
PET, 5%
Loss Prevention, 5%
Sales Floor, 4%

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Store Representative
Store Representative vs Store Manager

Updated January 8, 2025

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