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The differences between strategic marketing consultants and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and an assistant marketing manager. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Consultant | Assistant Marketing Manager | |
| Yearly salary | $97,347 | $94,094 |
| Hourly rate | $46.80 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Strategic marketing consultants and assistant marketing managers have different pay scales, as shown below.
| Strategic Marketing Consultant | Assistant Marketing Manager | |
| Average salary | $97,347 | $94,094 |
| Salary range | Between $55,000 And $172,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between a strategic marketing consultant and an assistant marketing manager in terms of educational background:
| Strategic Marketing Consultant | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and assistant marketing managers' demographics:
| Strategic Marketing Consultant | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |