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The differences between strategic marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Strategic Marketing Consultant | Digital Marketing Consultant | |
| Yearly salary | $97,347 | $71,064 |
| Hourly rate | $46.80 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 102,723 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Strategic marketing consultants and digital marketing consultants have different pay scales, as shown below.
| Strategic Marketing Consultant | Digital Marketing Consultant | |
| Average salary | $97,347 | $71,064 |
| Salary range | Between $55,000 And $172,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between a strategic marketing consultant and a digital marketing consultant in terms of educational background:
| Strategic Marketing Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and digital marketing consultants' demographics:
| Strategic Marketing Consultant | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |