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Strategic marketing consultant vs executive consultant

The differences between strategic marketing consultants and executive consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and an executive consultant. Additionally, an executive consultant has an average salary of $131,331, which is higher than the $97,347 average annual salary of a strategic marketing consultant.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for an executive consultant are healthcare, business development, and financial services.

Strategic marketing consultant vs executive consultant overview

Strategic Marketing ConsultantExecutive Consultant
Yearly salary$97,347$131,331
Hourly rate$46.80$63.14
Growth rate10%10%
Number of jobs102,723118,432
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 67%
Average age3939
Years of experience1010

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does an executive consultant do?

An executive consultant gives support and guidance to the company's management team. Their duties may vary depending on each client's needs. Other companies hire consultants to solve a particular problem or assist with operations, employees, or strategic planning. They advise partner companies in business development opportunities to pursue financial goals and financial growth. They can also provide consulting services for non-profit organizations to act as an executive member.

Strategic marketing consultant vs executive consultant salary

Strategic marketing consultants and executive consultants have different pay scales, as shown below.

Strategic Marketing ConsultantExecutive Consultant
Average salary$97,347$131,331
Salary rangeBetween $55,000 And $172,000Between $90,000 And $190,000
Highest paying City-South San Francisco, CA
Highest paying state-Washington
Best paying company-Mayo Clinic
Best paying industry-Technology

Differences between strategic marketing consultant and executive consultant education

There are a few differences between a strategic marketing consultant and an executive consultant in terms of educational background:

Strategic Marketing ConsultantExecutive Consultant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic marketing consultant vs executive consultant demographics

Here are the differences between strategic marketing consultants' and executive consultants' demographics:

Strategic Marketing ConsultantExecutive Consultant
Average age3939
Gender ratioMale, 50.7% Female, 49.3%Male, 67.2% Female, 32.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategic marketing consultant and executive consultant duties and responsibilities

Strategic marketing consultant example responsibilities.

  • Develop and manage ROI tracking for establish marketing campaigns.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Create and implement customized CRM software for the use of the sales department.
  • Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
  • Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
  • Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.
  • Show more

Executive consultant example responsibilities.

  • Recruit to manage key client engagements to define global strategic sourcing projects and solutions to utilize technology and advance ERP systems.
  • Manage e-commerce website and direct email campaigns to wholesale and retail customers, initiate SEO plan: organic and paid search.
  • Manage design and development of cloud-base billing application for streamlining payroll and invoicing, as well as offering real-time business analytics.
  • Own the PMO, reporting to the COO/CEO.
  • Lead and develop the expertise of individuals in the PMO.
  • Develop protocols for RFP initiation and execution.
  • Show more

Strategic marketing consultant vs executive consultant skills

Common strategic marketing consultant skills
  • CRM, 10%
  • ROI, 8%
  • Digital Marketing, 8%
  • Competitive Landscape, 8%
  • Business Strategy, 8%
  • Market Research, 5%
Common executive consultant skills
  • Healthcare, 17%
  • Business Development, 8%
  • Financial Services, 8%
  • Project Management, 7%
  • Process Improvement, 6%
  • C-Suite, 5%

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