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The differences between strategic marketing consultants and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $97,347 average annual salary of a strategic marketing consultant.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Strategic Marketing Consultant | Head Of Marketing | |
| Yearly salary | $97,347 | $137,829 |
| Hourly rate | $46.80 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Strategic marketing consultants and heads of marketing have different pay scales, as shown below.
| Strategic Marketing Consultant | Head Of Marketing | |
| Average salary | $97,347 | $137,829 |
| Salary range | Between $55,000 And $172,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a strategic marketing consultant and a head of marketing in terms of educational background:
| Strategic Marketing Consultant | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and heads of marketing' demographics:
| Strategic Marketing Consultant | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |