Strategic marketing consultant vs marketing account executive

The differences between strategic marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing account executive. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Strategic marketing consultant vs marketing account executive overview

	Strategic Marketing Consultant	Marketing Account Executive
Yearly salary	$97,347	$52,986
Hourly rate	$46.80	$25.47
Growth rate	10%	10%
Number of jobs	102,723	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Strategic marketing consultant vs marketing account executive salary

Strategic marketing consultants and marketing account executives have different pay scales, as shown below.

	Strategic Marketing Consultant	Marketing Account Executive
Average salary	$97,347	$52,986
Salary range	Between $55,000 And $172,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between strategic marketing consultant and marketing account executive education

There are a few differences between a strategic marketing consultant and a marketing account executive in terms of educational background:

	Strategic Marketing Consultant	Marketing Account Executive
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Strategic marketing consultant vs marketing account executive demographics

Here are the differences between strategic marketing consultants' and marketing account executives' demographics:

	Strategic Marketing Consultant	Marketing Account Executive
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between strategic marketing consultant and marketing account executive duties and responsibilities

Strategic marketing consultant example responsibilities.

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Strategic marketing consultant vs marketing account executive skills

Common strategic marketing consultant skills

CRM, 10%
ROI, 8%
Digital Marketing, 8%
Competitive Landscape, 8%
Business Strategy, 8%
Market Research, 5%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Strategic Marketing Consultant vs Marketing Account Executive

Updated January 8, 2025

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