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The differences between strategic marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing account manager. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Strategic Marketing Consultant | Marketing Account Manager | |
| Yearly salary | $97,347 | $67,983 |
| Hourly rate | $46.80 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Strategic marketing consultants and marketing account managers have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Account Manager | |
| Average salary | $97,347 | $67,983 |
| Salary range | Between $55,000 And $172,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a strategic marketing consultant and a marketing account manager in terms of educational background:
| Strategic Marketing Consultant | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing account managers' demographics:
| Strategic Marketing Consultant | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |