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The differences between strategic marketing consultants and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $97,347 average annual salary of a strategic marketing consultant.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Consultant | Marketing Lead | |
| Yearly salary | $97,347 | $104,664 |
| Hourly rate | $46.80 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Strategic marketing consultants and marketing leads have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Lead | |
| Average salary | $97,347 | $104,664 |
| Salary range | Between $55,000 And $172,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a strategic marketing consultant and a marketing lead in terms of educational background:
| Strategic Marketing Consultant | Marketing Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing leads' demographics:
| Strategic Marketing Consultant | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |