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The differences between strategic marketing consultants and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing consultant and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $97,347 average annual salary of a strategic marketing consultant.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Consultant | Marketing Manager | |
| Yearly salary | $97,347 | $104,550 |
| Hourly rate | $46.80 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,723 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Strategic marketing consultants and marketing managers have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Manager | |
| Average salary | $97,347 | $104,550 |
| Salary range | Between $55,000 And $172,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a strategic marketing consultant and a marketing manager in terms of educational background:
| Strategic Marketing Consultant | Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing managers' demographics:
| Strategic Marketing Consultant | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |