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The differences between strategic marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $93,899 average annual salary of a strategic marketing manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $93,899 | $94,094 |
| Hourly rate | $45.14 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Strategic marketing managers and assistant marketing managers have different pay scales, as shown below.
| Strategic Marketing Manager | Assistant Marketing Manager | |
| Average salary | $93,899 | $94,094 |
| Salary range | Between $69,000 And $126,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Palo Alto Networks | General Motors |
| Best paying industry | Health Care | Finance |
There are a few differences between a strategic marketing manager and an assistant marketing manager in terms of educational background:
| Strategic Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and assistant marketing managers' demographics:
| Strategic Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |