Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between strategic marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $93,899 average annual salary of a strategic marketing manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Strategic Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $93,899 | $99,563 |
| Hourly rate | $45.14 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Strategic marketing managers and digital marketing managers have different pay scales, as shown below.
| Strategic Marketing Manager | Digital Marketing Manager | |
| Average salary | $93,899 | $99,563 |
| Salary range | Between $69,000 And $126,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Palo Alto Networks | Conrad N. Hilton Foundation |
| Best paying industry | Health Care | - |
There are a few differences between a strategic marketing manager and a digital marketing manager in terms of educational background:
| Strategic Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and digital marketing managers' demographics:
| Strategic Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |