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The differences between strategic marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a manager, field marketing. Additionally, a strategic marketing manager has an average salary of $93,899, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Strategic Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $93,899 | $93,296 |
| Hourly rate | $45.14 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Strategic marketing managers and managers, field marketing have different pay scales, as shown below.
| Strategic Marketing Manager | Manager, Field Marketing | |
| Average salary | $93,899 | $93,296 |
| Salary range | Between $69,000 And $126,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Palo Alto Networks | |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a manager, field marketing in terms of educational background:
| Strategic Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and managers, field marketing' demographics:
| Strategic Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |