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The differences between strategic marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $93,899 average annual salary of a strategic marketing manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Manager | Marketing Lead | |
| Yearly salary | $93,899 | $104,664 |
| Hourly rate | $45.14 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Strategic marketing managers and marketing leads have different pay scales, as shown below.
| Strategic Marketing Manager | Marketing Lead | |
| Average salary | $93,899 | $104,664 |
| Salary range | Between $69,000 And $126,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Palo Alto Networks | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a marketing lead in terms of educational background:
| Strategic Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and marketing leads' demographics:
| Strategic Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |