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The differences between strategic marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,899 average annual salary of a strategic marketing manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Manager | Marketing Manager | |
| Yearly salary | $93,899 | $104,550 |
| Hourly rate | $45.14 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Strategic marketing managers and marketing managers have different pay scales, as shown below.
| Strategic Marketing Manager | Marketing Manager | |
| Average salary | $93,899 | $104,550 |
| Salary range | Between $69,000 And $126,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Palo Alto Networks | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a marketing manager in terms of educational background:
| Strategic Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and marketing managers' demographics:
| Strategic Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |