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The differences between strategic marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a marketing manager/project manager. Additionally, a strategic marketing manager has an average salary of $93,899, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Strategic Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $93,899 | $78,368 |
| Hourly rate | $45.14 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Strategic marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Strategic Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $93,899 | $78,368 |
| Salary range | Between $69,000 And $126,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Palo Alto Networks | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a marketing manager/project manager in terms of educational background:
| Strategic Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and marketing manager/project managers' demographics:
| Strategic Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |