Strategic marketing manager vs regional marketing manager

Differences between strategic marketing manager and regional marketing manager duties and responsibilities

Strategic marketing manager example responsibilities.

• Manage cross-functional teams in RFP responses.
• Manage on-highway market segment by bringing new products to market through leading cross-functional teams and partnering with OEM's.
• Manage general office operations including marketing distributions, the company website and CRM operations.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Identify and develop business relationships with certain major CRM and ERP vendors to provide end-to-end enterprise solutions.
• Work with in-region cross functional teams to provide a global strategy base on ROI, and obtaining organic growth.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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