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The differences between strategic marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic marketing manager and a sales and marketing manager. Additionally, a strategic marketing manager has an average salary of $93,899, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a strategic marketing manager include integrated marketing, digital marketing and healthcare. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Strategic Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $93,899 | $81,953 |
| Hourly rate | $45.14 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,253 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Strategic marketing managers and sales and marketing managers have different pay scales, as shown below.
| Strategic Marketing Manager | Sales And Marketing Manager | |
| Average salary | $93,899 | $81,953 |
| Salary range | Between $69,000 And $126,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Palo Alto Networks | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a strategic marketing manager and a sales and marketing manager in terms of educational background:
| Strategic Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing managers' and sales and marketing managers' demographics:
| Strategic Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |