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Technical sales engineer vs area sales representative

The differences between technical sales engineers and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical sales engineer, becoming an area sales representative takes usually requires 2-4 years. Additionally, a technical sales engineer has an average salary of $88,623, which is higher than the $58,355 average annual salary of an area sales representative.

The top three skills for a technical sales engineer include customer service, sales process and product line. The most important skills for an area sales representative are customer service, business development, and sales process.

Technical sales engineer vs area sales representative overview

Technical Sales EngineerArea Sales Representative
Yearly salary$88,623$58,355
Hourly rate$42.61$28.06
Growth rate6%4%
Number of jobs161,743199,212
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Average age4447
Years of experience64

What does a technical sales engineer do?

A technical sales engineer is a sales professional who provides technical sales support and advice about the products and services. Your duties typically include consulting and selling on scientifically and technologically advanced products, organizing sales visits, and liaising contracts and terms and conditions. Additionally, you are expected to collaborate with the design, engineering, production, and research and development departments on how to modify products and services that meet customers' needs. You are also responsible for attending meetings, conferences, and trade shows.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Technical sales engineer vs area sales representative salary

Technical sales engineers and area sales representatives have different pay scales, as shown below.

Technical Sales EngineerArea Sales Representative
Average salary$88,623$58,355
Salary rangeBetween $63,000 And $122,000Between $42,000 And $80,000
Highest paying CitySan Francisco, CASyracuse, NY
Highest paying stateOregonMaine
Best paying companyGoogleMicrosoft
Best paying industryTelecommunicationFinance

Differences between technical sales engineer and area sales representative education

There are a few differences between a technical sales engineer and an area sales representative in terms of educational background:

Technical Sales EngineerArea Sales Representative
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Most common majorElectrical EngineeringBusiness
Most common collegeNorthwestern UniversitySUNY College of Technology at Alfred

Technical sales engineer vs area sales representative demographics

Here are the differences between technical sales engineers' and area sales representatives' demographics:

Technical Sales EngineerArea Sales Representative
Average age4447
Gender ratioMale, 88.6% Female, 11.4%Male, 66.0% Female, 34.0%
Race ratioBlack or African American, 1.6% Unknown, 6.2% Hispanic or Latino, 7.7% Asian, 8.7% White, 75.5% American Indian and Alaska Native, 0.3%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between technical sales engineer and area sales representative duties and responsibilities

Technical sales engineer example responsibilities.

  • Manage and maintain CRM database, including entering new opportunities into system and periodically updating existing customer profiles.
  • Steer RFP, RFQ, and bid management activities for new and existing customer engagements together with sales operations.
  • Establish back-office systems from scratch, including implementing order fulfillment system, CRM, and QuickBooks.
  • Educate the internal teams on the competitive landscape of cloud solutions as well as new partners.
  • Prepare request for proposal (RFP) responses in conjunction with the appropriate sales team as necessary.
  • Configure computer, server, and IP telephony system quotes per given requirements for current and potential customers.
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Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
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Technical sales engineer vs area sales representative skills

Common technical sales engineer skills
  • Customer Service, 10%
  • Sales Process, 8%
  • Product Line, 7%
  • Pre Sales, 7%
  • Technical Knowledge, 4%
  • Technical Expertise, 4%
Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%