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The differences between trade marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and an assistant marketing manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Trade Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $100,451 | $94,094 |
| Hourly rate | $48.29 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Trade marketing managers and assistant marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Assistant Marketing Manager | |
| Average salary | $100,451 | $94,094 |
| Salary range | Between $72,000 And $139,000 | Between $64,000 And $136,000 |
| Highest paying City | Austin, TX | Portsmouth, VA |
| Highest paying state | Texas | Virginia |
| Best paying company | Bunge | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a trade marketing manager and an assistant marketing manager in terms of educational background:
| Trade Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and assistant marketing managers' demographics:
| Trade Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |