Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between trade marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a manager, field marketing. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Trade Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $100,451 | $93,296 |
| Hourly rate | $48.29 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Trade marketing managers and managers, field marketing have different pay scales, as shown below.
| Trade Marketing Manager | Manager, Field Marketing | |
| Average salary | $100,451 | $93,296 |
| Salary range | Between $72,000 And $139,000 | Between $68,000 And $127,000 |
| Highest paying City | Austin, TX | Carson City, NV |
| Highest paying state | Texas | Nevada |
| Best paying company | Bunge | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a manager, field marketing in terms of educational background:
| Trade Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and managers, field marketing' demographics:
| Trade Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |